The implication was clear. If you had a medical condition, Tenby would help ameliorate it. If you didn't have it, Tenby would keep you fit and healthy. Regular visits would guarantee almost superhuman levels of verve and vitality. Having ensured your physical salvation, Tenby would provide endless opportunities for stimulating your mental powers with wholesome educational pursuits. Rock pools, cliff-top flowers and grasses, shells, tideline seaweeds and contorted rock formations, provided the raw material for observation, collection and classification. These earnest guidebooks assured naturalists, botanists, geologists, zoologists and the curious layman, that at every turnTenby's natural delights were waiting to dazzle and amaze.

Much of this local activity was given greater focus and significance by the prescense in Tenby of some of the country's leading biologists. All of this commendable behaviour was to be set within a context of long walks, preferably to sites of major historical interest within the neighbourhood, which would further feed the Victorian appetite for knowledge and self-improvement.

Afternoons and evenings were often given over to the favourite social pursuit of dressing up and being seen in acceptable company. Promenading was taken very seriously. Victorian Tenby saw a great increase in its population. All of the prime cliff-top locations round the old town were now used for building terraces of stylish, well-proportioned houses for wealthy residents. Some were lived in throughout the year, others were bought solely for summer use.